The front-end (otherwise known as the “user interface”) is the area of the software that is responsible for presenting content and interacting with the user. In the context of web applications, front-end is usually associated with the development of web pages and applications that users can view in a web browser or mobile application.

Typical front-end tasks include designing and implementing the user interface (UI) — i.e. designing layouts, choosing colors, fonts, graphics and animations; and implementing user interaction — such as buttons, forms, animations and other interactive elements.

The front-end is an important area of development because it is the first layer of user interaction and is crucial in the practical use of the application. How the application is designed and what aesthetic and functional experience it offers can have a big impact on whether the user decides to use it for longer or not. In addition, the front-end also affects the positioning of the website in search engines. Search engines such as Google analyze page loading speed and overall appearance, as well as how easy it is for the user to navigate the page.

Finally, nowadays, when most applications run in a web browser, the front-end is an integral part of many projects. To make the application easy and pleasant to use, it is necessary to understand and implement best practices.

Hiring a front-end developer can bring many benefits to companies and organizations that are looking for a specialist with knowledge and skills related to designing and building a user interface (UI) and user interaction with a web application.